{"id":19913,"date":"2026-09-05T10:16:51","date_gmt":"2026-09-05T10:16:51","guid":{"rendered":"https:\/\/goodearth.org.in\/connect\/?p=19913"},"modified":"2026-09-05T10:24:03","modified_gmt":"2026-09-05T10:24:03","slug":"malavalli-rural-regeneration-one-field-at-a-time","status":"publish","type":"post","link":"https:\/\/goodearth.org.in\/connect\/goodearth-initiatives\/malavalli-rural-regeneration-one-field-at-a-time\/","title":{"rendered":"Malavalli: Rural regeneration, growing rice, the regenerative way; one field at a time"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 0px 0px ;;padding: 0px 15px 6px 15px;\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"margin-bottom:-10px;\"><h3>Malavalli: Rural regeneration<\/h3>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"margin-top:-25px;margin-bottom:-10px;\"><h1>Growing rice, the regenerative way; one field at a time<\/h1>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"max-width:900px;max-height:506px;align-self:center; width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.22%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/B8ZdmSnFlV8?wmode=transparent&autoplay=0\" width=\"900\" height=\"506\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"margin-top:20px;margin-bottom:0px;\"><p>The impact of <i>GoodEarth\u2019s<\/i> work on the lives of people who live in its spaces is palpable. The name <i>GoodEarth<\/i> inspired by the American writer and Nobel laureate Pearl S Buck\u2019s best-selling historical fiction <i>The GoodEarth<\/i>, has been building eco-friendly sustainable homes, institutions and residential communities for over more than three decades.<\/p>\n<p>Even while <i>GoodEarth<\/i> continues to build residential communities with the goal of inspiring change in the way people live, it is addressing larger issues such as climate change and desertification through regenerative agriculture, sustainable water management and ecological restoration.<\/p>\n<p>While being hopeless and wallowing in climate grief have become the norm, and an easy way out; to be able to act, and work on the land instead, together with people, striving indefatigably to arrive at processes that\u2019s scientific and holistic, is an act of courage.<\/p>\n<p>Having realised that unscientific practise of agriculture was one of the greatest contributors to global warming, <i>GoodEarth <\/i>took to agriculture. From growing a plethora of vegetables, greens, paddy and sugarcane in small and mid-size farms in Bengaluru, Maddur, Gundlupete in the state of Karnataka, more than 20 native varieties of paddy in Muthunga, Wayanad, transforming an once monocrop rubber plantation into a vibrant food forest <i>Saarang<\/i> in Kannur the regenerative way and holistic design and management of the farmland spread across 450 acres in Aralam, Kerala, <i>GoodEarth <\/i>has come full circle.<\/p>\n<p>Today, <i>GoodEarth<\/i> is encouraging farmers in Malavalli, Mandya district, Karnataka, who have been growing paddy for generations to grow the regenerative way, thereby, reviving the soil; strengthening better cultivation practices, securing good prices from markets and nurturing the region and its people<\/p>\n<p>To take the regenerative package of practices to the farmers and bring more land under the ambit of regenerative agriculture is <i>GoodEarth\u2019s<\/i> vision.<\/p>\n<p>The film captures <i>GoodEarth\u2019s<\/i> work in Malavalli taluk of Mandya district, the paddy and sugar bowl of Karnataka.<\/p>\n<p>To savour Sonamasuri and Rajamudi rice from Malavalli, you can either visit our organic store Petrichor at Kengeri in Bengaluru or log in <a href=\"https:\/\/petrichorstore.com\/in\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/petrichorstore.com\/in&amp;source=gmail&amp;ust=1788669843738000&amp;usg=AOvVaw0-ggNzmHmvTnmeGlUlPuRT\"><u>petrichorstore.com<\/u><\/a>.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 15px !important;margin-right : 0%;padding-bottom : 6px !important;padding-left : 15px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% 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class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body 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