Innovators Building a Greener World
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“Building green homes is easy.” says Jeeth, “Building green communities is incredibly difficult. You have to convince a group of individuals to buy into the same ideologies.”Most Indians still live with several generations in a single home. But as the country grows richer, a burgeoning middle class is moving into western style single-family homes, which use more energy and resources per family. The GoodEarth team is try to provide India’s elite with green homes that meet their rising standards but provide space that is still in some ways shared. ” Communities make sense in India, given our history of joint family living.” says Natasha. “We are simply trying to re-create what we had.”
By Shoba Narayan Bangalore Friday, Apr. 27, 2007 for TIME magazine